Is this Cool or Uncool?

The Swiss Reinsurance Headquarters in London designed by Norman Foster of Foster and Partners is one of 25 skyscrapers from around the globe featured in a recent exhibit entitled "Tall Buildings" at the Modern Museum of Art (MoMA) in New York.

What's cool about it: The bullet-shaped design of this 590 ft. structure is not only unique, but also environmentally friendly. Approximately 40% of the year, its aerodynamic form creates air pressure differentials that move the air around, which reduces energy consumption.

What's uncool about it: London locals hate the design because it doesn't fit in with the beautiful stone buildings in the surrounding architecture. It is also referred to as "the gherkin" by tour groups and tour books.

Want to know more? Click here to view MoMA's Tall Buildings exhibit: http://www.moma.org/exhibitions/2004/tallbuildings/index_f.html

Have you seen a product, or an idea that's innovative, bizarre or just cool? Or maybe you've stumbled upon something that's completely out-dated, bland or inefficient, and it's really uncool. Email Meyer with your cool / uncool discoveries at: jlombardo@meyer-associates.com. You may see your idea published in the next newsletter!